One-Line Bio: Rohit is the award winning author of Personality Not Included and a founding member of the 360 Digital Influence team at Ogilvy.
Short Bio: Rohit is a founding member of the pioneering 360 Digital Influence team at Ogilvy and author of the award winning new marketing book, Personality Not Included. He writes the Influential Marketing blog and teaches marketing at Georgetown University.
100 Word Bio: Rohit is a founding member of the 360 Digital Influence group at Ogilvy and author of the best selling new book Personality Not Included, a guide on how to use personality to reinvent your marketing that has been published globally in 8 languages. He writes the Influential Marketing blog, ranked by AdAge among the top 50 marketing blogs in the world, and has been featured in The Wall Street Journal, BusinessWeek, PBS, SkyNews, MarketingChina and Fast Company. Rohit teaches Global Communications at Georgetown University and is a frequent and "non-obvious" keynote speaker on marketing and business at events around the world.
100 Word Bio (with personality): Rohit is a founding member of the 360 Digital Influence group at Ogilvy and author of the best selling new book Personality Not Included, an actually useful (gasp!) guide on how to use personality to reinvent your marketing. He writes the top rated Influential Marketing blog and has been featured in The Wall Street Journal, BusinessWeek, and other impressive places. Rohit teaches marketing at Georgetown University and is proud of his reputation as a fun and "non-obvious" keynote speaker who has presented across the world on authenticity, social media, and why marketing is no longer like feeding a baby.
Full Bio: Rohit is a founding member of the pioneering 360 Digital Influence team at Ogilvy and the best selling author of Personality Not Included, an entertaining and useful guide to using your personality in marketing which is available in more than 50 countries around the world in 8 languages. He publishes the Influential Marketing blog, which AdAge Magazine rates among the top 50 marketing blogs in the world and was recently described by the Wall Street Journal as "intellectual and educational."
Rohit has been featured on the covers of MarketingChina and PRWeek magazines and contributed to Fast Company and dozens of other publications both online and offline. He has also been interviewed as a marketing expert on SkyNews, Fox, PBS and other regional radio and broadcast outlets around the world. Rohit currently teaches Global Communications at Georgetown University in Washington DC and was named one of the Most Influential South Asians In Media & Marketing for 2009. In addition, he is a popular and entertaining keynote speaker at business events around the world with recent keynote appearances in Singapore, London, Kiev, Toronto, Sydney, and Paris, as well as more than dozen large cities across the US in the past year.
In 2005, Rohit invented the concept of Social Media Optimization (SMO) on his blog, and is widely recognized across the marketing industry (and on Wikipedia) for this. Prior to this, Rohit led the interactive team at Leo Burnett Advertising Agency in Sydney, Australia where he lived for 5 years. He holds dual citizenship with Australia and the US, and currently lives in Washington DC with his wife and two young sons, Rohan and Jaiden.