Academic Journals

Journal of Advertising
Editor: Marla B. Royne, University of Memphis (
Senior Editor: Eric Haley, University of Tennessee
Associate Editor: Amanda Bower, Washington and Lee University
Associate Editor: Patrick De Pelsmacker, University of Antwerp
Associate Editor: Kim Bartel Sheehan, University of Oregon
Associate Editor: Julie A. Ruth, Rutgers University--Camden

The Journal of Advertising is the premier journal devoted to the development of advertising theory and its relationship to practice. The major purpose of the Journal is to provide a public forum where ideas about advertising can be expressed. Research dealing with the economic, political, social, and environmental aspects of advertising, and methodological advances in advertising research represent some of the key foci of the Journal. Other topics of interest recently covered by the Journal include the assessment of advertising effectiveness, advertising ethics, and global issues surrounding advertising. The Journal of Advertising is edited by Marla Royne Stafford, Fogelman College of Business, University of Memphis, Memphis, TN 38152. Tel: 901-678-2499, Fax 901-678-2685, e-mail

" The Journal of Advertising is a state-of-the-art, high level academic journal that is actually reader friendly and easily applicable to current issues in communications." Judy Zaichkowsky, Simon Fraser University

"Journal of Advertising provides an important publication outlet for papers in the specialization of advertising. Of the many academic journals with a primary focus on advertising theory and research, the Journal of Advertising is by far the most widely respected and read." David W. Stewart, University of California, Riverside

"Journal of Advertising is the world's leading academic journal exclusively devoted to the field of advertising." Roland T. Rust, University of Maryland

"As a practitioner I have relied on JA for over ten years to keep me current on how advertising works. The journal has helped make me more valuable to my clients as well as constantly renewing my intellectual energies." Christine Wright-Isak, Northlight Marketing

The Journal of Advertising is now available in the JSTOR Archive as part of the Arts & Sciences VI and Business II Collections.
Abstracting and Indexing: Abstracting and Indexing: The articles in this journal are indexed/abstracted in Communication Abstracts, Current Contents/Social and Behavioral Sciences, Emerald Management Reviews, International Bibliography of the Social Sciences, Journal Citation Reports/Social Sciences Edition, PsycINFO, ProQuest Database, Scopus, Social Sciences Citation Index, and Social Scisearch.