World advertising research center

chatthreads presents at warc masterclass

ChatThreads founder, Dr. Walter Carl has been selected to speak with industry thought leaders at the World Advertising Research Center's (WARC's) Word of Mouth Masterclass in London, UK 2nd December 2008.

The WARC Masterclass will "include the voices of some key pioneers in this discipline, as well as a range of practical case studies illustrating why so many people are excited about the potential of WOM going forward. The event aims not merely to answer questions, but to provide a forum for discussion and debate, with the intention of helping all concerned to unravel the complex issues that we all face in communicating with today's media-savvy, wired, skeptical consumers."

About WARC

The World Advertising Research Center (WARC) is a leading provider of information and statistics on all topics of importance to the marketing communications, media and advertising industries - worldwide. Major publications include Admap Magazine, Market Leader, the International Journal of Advertising and the highly regarded series of Pocketbooks which provide essential facts and statistics on all aspects of marketing. For full details visit -