Newspapers and magazines

Advertising in newspapers and magazines is the safest and surest way to ensure high level of traffic to your website. Going by the recent figures, print advertising rules over all other advertising methods in the UK. Newspapers and magazines are a tried and tested source of advertising and having been around for so long, they are an important part of the collective psyche of the people.

Magazines and newspapers are safe methods of advertising because consumers know that in most cases only genuine people would pay to advertise. This is not the case with online the online medium for the Internet offers many free advertising channels. This opens up avenues for fraudulent activities.

Advertising on the web has its limitations. The governments are taking measures to control activity on the Internet but there are still loopholes and people can easily be taken for a ride. That is why, people trust newspapers and magazines more than the Internet, as far as making their purchasing decisions are concerned. The other factor that goes against online advertising is that the cost of online advertising is going up unabated. That is, if people opt for genuine online marketing methods, they would have to pay higher than they would for print advertising.

Given the above discussion it is clear that magazine and newspaper advertising provides for a safe strategy. Consider the case of an advertising agency that makes it possible for small and mid-sized online companies to place a colour advertisement in the weekend supplement sections of seven broadsheet newspapers and important magazines in the UK. This page has a collective readership of over five million people every week. So by advertising in this page in the newspapers, online companies can reach the right audience, the right market and the key decision makers who can make all the difference to their businesses.

If newspaper and magazine advertising is done the right way, it can prove to be a highly effective tool of flooding your website with high spending traffic. This is because the people who read your advertisements in the print media, are reading them because they actually wish to make a purchase from the comforts of their homes. So if you are advertising in magazines and newspapers, the firm guarantees that in all probability, you would get increased numbers of web enquiries and significantly more online sales.

The more you advertise in the print media the better the results you are likely to get. To gain the best results a company should repeat its advertisement at least three times. Again, if you advertise with this company you can benefit from attractive discounts and packages and customer loyalty programs also. The representatives will also help you to draft and design your classified advertisement for maximum results.

Andrew Mogridge is managing director of Web Windows Marketing Limited. Web Windows has offered the best value newspaper advertisements in the market for over a decade.

Web Windows is a specialist advertising agency for SME's looking to develop their online presence. We have branded pages which appear each week in the national press and through our creative and media departments we can design attractive small ads and implement effective advertising campaigns.

Web Windows has offered the best value newspaper advertisements in the market for over a decade. Our colour pages appear every week across seven broadsheet newspapers. For businesses on restricted budgets, our adverts afford high profile, national exposure without having to pay prohibitive magazine advertising costs.